Edward Yu

Executive Coach, Managing Director Taiwan

Executive Coach

He is currently the Managing Director of Asia Executive Resource Taiwan Ltd., a Lance Tanaka Group company in Taipei that provides executive coaching for the “best of the best”, working with the leading multinational and local companies in their respective industries throughout Asia-Pacific.

Edward provides coaching in English and Mandarin.

Corporate Leadership Experience

Over 14 years of international management experience from Human Resource to General Management in Greater China focused in the automotive industry:

  • General Manager of Marketing and Product Management, Mercedes-Benz Taiwan
  • General Manager of China, Beijing China Joint Venture between Beijing Automotive and Daimler China
  • General Manager Human Resources, Daimler Chrysler Taiwan
  • Public & General Affairs , Ford Motor Co.


  • Lance Tanaka Group Certified Executive Coach
  • SIMA®/MCORE® Master Coach
  • PRINT® Assessment Facilitator